Question 1
Extras-
- The audience will remember the logo and become a household brand.
- The star is looking straight at the audience giving direct address making the audience feel involved and like she is talking only to them.
- 'Kicking and screaming' is a teaser and this will grab the readers attention making them want to know more about the story.
- The masthead looks like lightning is striking through it. This makes the magazine stand out from other magazines like NME.
Question 2
Question 3
What kind of media institution might distribute your media product and why?
What is a media institution?
A media institution is an established and profit based organisation that deals in the creation and distribution of advertising entertaining and information services. It helps in gathering information and perceptions about different groups of people and there originality.
This is from my initial research, that I carried out, into other magazines and media institutions before I created my media products. This helps me when deciding which media institution might distribute my magazine and why. Looking at the different magazines that they produce and work with and the facts and statistics within the institution makes me think that they will have the knowledge and experience in my genre of magazine and type of product to help it get to it's best potential.
'Q' and Bauer media.
"Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses.
Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.
Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.
Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio."
This was taken from the Bauer media website.
The company includes brands such as-
'NME' and IPC media.
"With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month.
IPC Media is committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity."
This was taken from the IPC media website.
There company includes brands such as-
Overall I believe that IPC media and bauer media would be a good media institution for my magazine addict because, they are the UK's leading costumer magazine and digital publisher. There is a few magazines with a similar genre to mine they are very successful showing the knowledge the company has in that area which will help my magazine and showing that, that genre/ type of magazine does well within the media company giving my magazine confidence and hope. However there will be more competition within the company so them media institutions would not be good for my magazine.
Therefore the type of media institution that might distribute my media product is
"We’re proud of the entrepreneurial and innovation-led culture at Future. We have world-class content creators and digital innovators whose passion is to connect, inspire and entertain the millions of engaged consumers who make up our global audience.Creating high quality and unique branded content for our engaged international communities of interest.
Our brands are our most important channels – and they are powered by our passionate, world-class expert journalists, designers, developers and editors. In the last year our people have won more than 40 industry awards and their talent, experience, creativity and innovation is recognised internationally. Our people live our brands.
Our focus on specialist sectors that ignite the passions of consumers the world over allows Future to create branded content that travels in the new border less digital media landscape.
We create brands our consumers keep coming back to again and again.
Focusing on sectors in growth, and entertaining and informing our consumers.
Across the globe, our consumers are united by one thing – they love and trust our content.
Future creates trusted content, and in so doing we create loyal communities of interest.
Increasingly our content is used in real time to influence and inform purchase decisions. TechRadar – which now reaches over 20 million unique users a month globally – is a prime example of a Future brand selected by consumers already in the purchase funnel, actively looking for guidance they trust.
We deliver revenues from print and digital product sales – we sold over 19 million magazines and over five million digital editions in the last year.
Future has focussed on developing multi-channel engagement with its consumers. With 14 digital properties now attracting over a million unique users a month, we have extended page views and dwell times on our own sites and utilised social networks to reach new consumers. As we increase engagement we are evolving new ways to monetise our audiences, above all through affiliate partnerships with retailers.
Our new Events business is a vital part of our consumer engagement across photography, technology, design and music sectors."
I got this from the future PLC website
There brands include-
I think they would be a good distributor for my media product because they have a wide range of successful branded magazines, they are trusted and there is no other magazine with my genre so there will be less competition.
Question 4
Who would be the audience for your media product?
When deciding the audience for my media products I looked at similar, existing products like NME, Q and rolling stone. This gave me an incite to the type of audience that products of the same genre have. And how they manipulated their products to appeal to there audience. I then questioned an audience member to allow me to get information on things like the right price, artists to use and
Question 5
Q5: How did you attract/address your audience?
My magazine ideology-
Question 6
What have you learnt about technologies from the process of constructing the product?
When creating my magazine, I learnt lots of different skills and techniques to do with technology.
At first it all seemed complicated, but after i gained understanding i was able to use types of technology with ease through out the process which allows me to gain in confidence too.
I have used lots of technology when creating my three products, the major one being Photoshop. I have never used Photoshop before, except when completing my preliminary task, so creating the three products was a learning experience for me. I learnt what tools Photoshop has, the things it can do and the way to manipulate images to create the best outcome.
As well as Photoshop I have used lots of different technologies some that I have previously used and others that were new to me.
Here is a list of the things I have used in the process:
Camera- I have previously used cameras and they allowed me to take the images I used on my three products, the camera was quite confusing because there was lots of options and features to chose from.
Memory card- This kept the image that I had taken for me to upload to the computer.
Memory stick- This is what i kept my work on through out the process, it was good because it held a lot of files for such a small device allowing me to carry it with me and use it on different computers. However memory sticks are easily misplaced.
Computers- I needed to use computers to achieve my 3 products because I used the programs on them and the internet, computers gave me lots of opportunities to get the best outcome.
Apple Mac computers- I have never used a mac before it took me a while to get used to them but afterwards they were a great new technology to complete me three products.
Blogger- Throughout the process I posted my creations on blogger, blogger is a great way to keep the process to see the start to finish, it is easy to use allowed me to gain more skills like posting and converting things from one media and site to another.
Publisher- I have used publisher before so I was already confident when using it in the process, i used it to create columns in my double page spread article.
Prezi- Is a great alternative to power point that adds excitement to the presentation.
Go animate- This is a good way to get a point across, it is fun and easy to do, it is also a way to be creative. However you can only make a 30 second video unless you subscribe.
Windows movie maker- This allowed me to put images and text in a video so it flowed from point to point also showing the skills i have learnt through the process.
Fonts space- I used this site to create my masthead, it had a wide range of fonts however the colours were limited.
Question 7
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
If I could could re- do my college magazine knowing what I know now I would, research, get to know my target audience what they want to see and how to target the price. I would add more cover lines to make to cover more exiting and more like a real magazine. I would also add a plug this attracts the audience.
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